In Fall of 2003, Siebel Systems conducted a test in which user of Siebel eBusiness Applications could drill down to an Analytics Dashboard. The test was a success. The ability to drill down from an operational system to an analytics application was first announced with release of Siebel Analytics application 7.7.
By mid 2004, the sells of Siebel Analytics applications surpassed the Sales of Siebel Analytics Platform ~ BI Suite of Tools. By the end of the same year, Siebel Analytics (application and tools) sales revenue was second to revenue in sales of Siebel eBusiness Application or CRM offering. At the time Siebel Systems was acquired by Oracle, it was considering the industry leader in CRM applications. Nevertheless, it was not known by its BI offering.
Last week Oracle announced Industry's First Enterprise Performance Management System which is the integration of Transactional Systems, Financial Performance Management and Operational BI Systems.
I am a Siebel Analytics Certified Master Consultant. I have clients who had integrated Siebel CRM and Analytics applications in order to provide true pervasive capability. Just asked any organization that is able to drill from a Siebel CRM application into Siebel Analytics application.
Oracle BI EE = Siebel Analytics PlatformOracle BI Applications = Siebel Relationship Management Warehouse (RMW) and Customer Centric